The Rebellion Against Victorianism The 1890s Was In Time For Transform

The Rebellion Against Victorianism The 1890's was in time for transformation for the English society. After Queen Victoria died the heart of the Victorian culture seemed to fade. England was beginning to experience economic competition from other states and a gradual decline from its former pinnacle of power. Politically, the Parliament experienced some fundamental power shifts after the turn of the century. This essay will address the climate of change in the English culture and its expressions. The changes occurred in two separate and distinct time periods. These time periods are the turn of the century from 1890's to World War II. The second period is WWII to 1970's. The new century brought about an end to the old and stuffy Victorian life-styles. The social stigmas of women and their behavior was challenged and change by the rise of feminism in 1910. Women began to protest against the system for women 's suffrage. One instance these "violent women" r an around in the city smashing store windows to get notoriety for their cause. Books such as the Odd Women, featured a fictional representation of "professional women". They were classified in two categories, both an attack on the social institution of marriage. The first of these new women were out only for fun. The second was the concept of an asexual being who did not need a man. These women owned their own flats and had various jobs usually secretarial in nature.. The book expressed an uncomfortable period of transformation. Working women were not completely accepted by English society at this time. The book portrayed different lives and how they coped with their situations.1 The male character was also in a state of change. This change brought about the term "new men". These new men were classified by a "sexual anarchy". This movement was predominantly a middle class, liberal expression. Many were young male artisans who were homosexual . The word homosexuality was creat ed by an amendment to criminal law which had declared all acts of sodomy as illegal. Previous to this amendment the act of homosexuality was punishable by hanging. Doctors and scientist had seen homosexuality as a disease, thus the need developed for a "cure". Sexuality became all inclusive. There was a large aesthetic movement which was also inherent in this "new" culture. This movement classified art as being done for art's sake. Art was now being viewed as separate from society. This meant that art could be a personal expression rather than a group think project. These attributes coined the term the "Decadent Movement". The England was experiencing tremendous growth in its economy and political change during this time. However, this growth was also shared by to other rival countries, Germany and the United States. England had a fear of the massive economic strength of the United States. England, at the turn of the century, was no longer the international hegemon it was a decade previous. This caused the English look introspectly at itself. The political change occurred inside of the Parliament. The conservative House of Lords began vetoing new liberal budget proposals. Both the Prime Minister and the House of Commons were liberal in their political affiliation. The vetoing created a deadlock in the government. The Prime Minister and the House of Commons proposed a referendum which would nullify the House of Lords power of veto over the budgetary matters. This was presented to the House of Lords with an ultimatum. If the referendum was not passed the House of Lords would be flooded with liberal Middle class citizens. The referendum was then passed and the deadlock broken. This shift of power was crucial in the infrastructure of the political system of England. World War I left a tremendous impression of reality on the English. Their confidence was compromised due to the ineffectiveness in combat and their dependence of United States aid for victory. This is the true end of all of the glory held by the British Empire. The English were left with a tremendous national debt totalling at $7 billion dollars. England would never be a hegemon in the international community again. World War II brought a feeling of unity back to England. "The Battle for Britain"

Business Model of Nespresso Essays

Business Model of Nespresso Essays Business Model of Nespresso Essay Business Model of Nespresso Essay Nespresso is a subsidiary of giant Nestle which was created in 1986. Before launching e-business the capsules sales where operated by telephone and the machine sales by retailers. The Nespresso Club was created in this period of company development. In 1998-1999 Nespresso launches its web site and the next year open its â€Å"Grande Boutique† in Paris. The Nespresso advent began its existence. The specific distribution channels and the idea of private club reinforce the sense of belonging. The client does not feel to be simple people who buy the product but clients develop the feeling to be an exceptional person supported by the Nespresso service. The e-sales improve the Nespresso data and improve the marketing Nespresso’s operations. Since this huge change Nespresso has now a machine for cappuccino and the new collection for Lungo coffee. This company does not offer a simple â€Å"excellent cafe† but a real design item which is integrated in the home decor. 1) Customer segments Nespresso’s main target is the upper middle class, workers in the office, hotels and restaurants. The Nespresso coffee is quite expensive and vehicles a prestige image for people who drink it at home in family or with friends. In the office the use of Nespresso machines is very frequent particularly during negotiations with clients and other stakeholders. Nowadays, Nespresso can target fashionable people who are concerned by the last trends. 2) Value Propositions Nespresso embodies the most sophisticated coffee concept ever developed. * Perfectly portioned highest quality Grand Cru coffees * Smart and easy to use machines and capsules with unique innovate design * Personalized service Nespresso club functionalities are increased * Exceptional coffee experience The concept (machine, capsule, service) is protected by 70 patents and allowed Nespresso to create an economic model closed to competition. Not only can Nespresso coffee capsules only be used in Nespresso machines, with patents ensuring exclusivity, but most customers are forced to buy from Nestle through the brands website or one of Nespresso Boutiques. 3) Channels The sales of Nespresso products are mostly concentrated in : * Internet: 45% of the business. Clients can have customized special offers thanks to their personal Nespresso space. A real customer follow up was created. * Exclusive boutique network * Boutique Bar lay-out: Lounge * Retailers Besides the capsule sales Nespresso has more than 20  000 machine equipped points of sales. 4) Customer Relationships Loyal members, Nespresso Club, 5) Revenue streams * Capsules sales * Commissions on the machines sales 6) Key resources * Superior quality of coffee * Unequaled experts specialized in the production process * 24/7 Service * Loyalty of the members of Nespresso club * A new high standard design machines * Client’s loyalty * Good sustainable brand image Prestigious and appreciated marketing campaign (Sponsoring Alinghi and America’s Cup, Georges Clooney) Nestle is working on ways to prevent competitors from taking advantage of the coming expiry of its patents. 7) Key activities * Constantly improve the chain value * Conserve the privileged relationships with clients * To conserve the capitalization of their good image and their stylish, unique an d eco-friendly culture * Follow the construction of the Internet site 8) Key partnership Nespresso is one of the biggest sponsors of Alinghi and America’s Cup. Partners with Nestle to utilize synergies in terms of: * Financial support * Ramp;D * Specialist support in terms of tax, legal, public affairs etc * Purchasing power * Start-up in new markets Almost 8 machine partners: Magimix, Krups, Miele, Koenig, Alessi†¦ There is a unique partnership with numerous hotels and restaurants which will sell the product to their customers. 9) Cost structure * The cost of the 24/7 service * Capsule production * Cost of sending parcels * Marketing cost which allowed the company to build the Brand reputation and spread its activity on new markets.